The campaign is unique because it is the firs time Target has done a campaign uniquely targeted at the Hispanic market. The campaign is called "Sin Traducion" which means without translation, and is based around words in spanish that have great meaning for latinos but don't really have precise english translations. The agency chose to feature songs by Cri Cri in the spots. Cri Cri is an iconic Mexican singer of children's songs from the 70's (a Mexican singing Mr Rogers), wi